Cloud CRM Software Helps Make Sense Out of Big Data

Cloud CRM software offers a solution for companies that collect the vast amount information from the modern consumer. For those that do, there is a lot to be learned. Our internet and mobile device usage and social media habits paint an interesting picture of how customers are interacting with businesses. The collection and analysis of metrics that fall under this category is known as big data.

Understanding Cloud CRM Software and Big Data

So what exactly is big data? 

In marketing, big data might refer to the ability to collect metrics on a potential prospect long before they become a lead or an actual inquiry. You can see that this person opened your email 3 times then sent it to 10 other people for a total of 21 reads and clicked on the link to your site where they spent 3.33 seconds on your landing page, clicked to 8 other pages for a total of 42.3 seconds. As you can imagine, with this type of tracking there will be a lot of information stored on a customer long before they become a customer. "'Big data' originally emerged as a term to describe datasets whose size is beyond the ability of traditional databases to capture, store, manage and analyze," ReportBuyer stated. "However, the scope of the term has significantly expanded over the years. Big Data not only refers to the data itself but also a set of technologies that capture, store, manage and analyze large and variable collections of data to solve complex problems."

Now that we can collect the data, how do we harness the data in a way that makes sense?  What good is all this data? Investment in cloud CRM software is part of the $30 billion expected to be spent on big data in 2014. Cloud servers have proven time and again to be essential to any business in need of increased agility and flexibility. In an age where customer information needs to be stored and accessed on a whim, organizations will need to make sure that the applications they have on hand are up to the challenges presented by the present day.

Big data means nothing without streamlined practices

It may seem like capturing and storing consumer information is the most critical aspect of the big data equation, there is more to it than just collecting statistics. Cloud CRM software helps to deliver customer data to sales and marketing teams in a way that makes sense. There is really no point to capturing and storing all this big data without an easily-understandable presentation of information that can have a meaningful impact on daily practices.

"Big data is all the rage," wrote Wired contributor Imran Qureshi. "Everywhere you turn it seems companies are discussing new and different ways to analyze data. The problem? There is an initial euphoria, usually after a large initial investment, when some insights are found. However, companies have a hard time changing their workers' daily workflow to make meaningful improvements based on these insights. As a result the benefits of big data remains confined to board rooms where executives get increasingly frustrated that despite meeting after meeting their key measures don't improve."

It is increasingly being realized that the only way to meet these modern goals is to turn to the cloud. Cloud-based CRM solutions are quickly making a name for themselves as a vital part of enterprise operations, and are among the tools applied by organizations that are interested in experiencing a competitive edge.

Big Data investments continue to increase

SNS Research not only found that the current state of the big data market is prosperous, but the trend shows no signs of slowing down. Over the next six years, big data investments are expected to increase annually by 17 percent. This represents not just a major change in the needs and requirements of consumers, but also the tools used to obtain advanced customer relationship management information.

Cloud CRM solutions are becoming the new status quo for growing and established companies alike. The benefits that they offer are seemingly endless in scope and - in many instances - can mean the difference between gaining and losing business. As more organizations turn to these kinds of resources, it will be important for their peers to keep up - if not stay ahead entirely. "Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, big data has found a host of vertical market applications, ranging from fraud detection to R&D," ReportBuyer stated. "Despite challenges relating to privacy concerns and organizational resistance, big data investments continue to gain momentum throughout the globe."

If you are interested in learning more about cloud CRM software or have any questions about this this blog CONTACT US. If you are looking for cloud accounting solutions or ERP consultants to help take your business to the next level, contact us at www.arxistechnology.com or www.arxiscloud.com, or call 866-624-2600.

Arxis Technology, Inc. is a technology consulting firm specializing in the implementation and support of ERP Software, accounting and business management software, custom application development, and network engineering and design. As resellers and consultants for Intacct Cloud Financials, Sage 100 ERP (formerly MAS 90), Sage 300 ERP (formerly Accpac), Sage 500 ERP (formerly MAS 500), SAP Business ByDesign, SugarCRM, and SageCRM, Arxis services clients from locations in Los Angeles, Orange County, Chicago, Phoenix, Washington DC, Philadelphia, Baltimore, and Ireland.

Another version of this blog was posted on Arxis’s blog page on 7/21/2014: Big Data Demands Cloud CRM Solutions