DISCLAIMER: We are not paid in any way by Blytheco, we just admire their success and want to share our learnings. We hope our findings help the ERP consultant community to learn from Blytheco's success.
ERPVAR connects ERP 3rd party enhancement developers with VARs (local authorized solution providers) to co-promote their ERP solutions and services to customers. Since we work with local authorized VARs to help market their offerings, we are highlighting some of the best practices at Blytheco, an award winning top Sage VAR for Sage 100, Sage 200, and Sage 500. Blytheco has been the number one Sage Software channel partner for over 10 years.
On July 12, 2012, we had the pleasure of sitting down with Apryl Hanson, Director of Customer and Partner Strategy at Blytheco. This interview gives us an inside view of some of the social media marketing tools that Blytheco uses to help their customers crush the competition. Blytheco will be active at Sage Summit 2012 as an official Sage Summit Endorsed Blogger and speaker. In our interview with Apryl she talks about marketing tools available to help you engage in social media to help crush your competition.
One way Blytheco wins in this competitive market is by using HubSpot to keyword flag social media conversations and to engage in the social media discussions that apply to their business. Blytheco has created an integration between SalesLogix and Inside View which they use internally and offer to their customers. Blytheco uses SalesLogix internally for CRM. Inside View integrated with SalesLogix allows the Blytheco sales team to view their sales prospects and increase their social media engagement. More information on Blytheco Advanced Marketing services can be found at Blytheco Advanced Marketing (BAM). There are many useful tips and tools you can learn on this site to teach you how Blytheco leads the way in social media engagement. As we know at ERPVAR, inbound marketing efforts are increasingly effective through social media efforts. We thank Apryl at Blytheco for taking the time to share.
View the live video interview below with Apryl Hanson, Director of Customer and Partner Strategy at Blytheco, thanks again Apryl!: