8 Ways ERP VARs Grow in Today’s ERP Software Market

Date: Tuesday, August 25, 2020

Time: 11 AM PT / 2 PM ET 

Join the Acumatica Partner Recruitment Team and Adrian Montgomery, Partner at ERPVAR.com to learn how to grow your ERP practice using the following proven 8 steps. We will walk you through the misconceptions, missteps, and time-wasters that we commonly see and outline what works, based on both of our experiences.

We will discuss how VARs have succeeded in generating opportunity using the following marketing tactics:

1. Defining ideal customer and industry
2. Clearly define how your ERP portfolio addresses the pain of your ideal customer
3. Find and attend local and remote community events where your ideal customer might attend
4. Find /participate in Trade Associations, Trade Conferences and LinkedIn Groups by Industry of your ideal customer
5. Hold one too many local events or remote lunch and learns. Invite your ideal customer list
6. Hold local industry expert speaking events that cater to your ideal customer compliance requirements (HIPAA compliance, Rev Recognition compliance sales tax collection best practices, etc.)
7. Leverage posting blogs with one to many community style websites like, ERPVAR.com and ERPSoftwareblog.com/cloud
8. Work with Acumatica resources Partner Account Manager and Acumatica Portal – Marketing for content

We look forward to "seeing" you on Tuesday, August 25th!