Date: Thursday, November 17, 2016
Time: 10 AM PT / 1 PM ET
If you are an ERP consultant, or ERP enhancement developer or VAR, one of the best steps you can take for effective marketing automation is making sure your emails are properly set up for lead nurturing success.
Here are 5 steps you can take to ensure you generate more ERP software customers:
- Define your target audience and segment them into ideal customer types
- Offer value, its about the customer and solving THEIR PAIN
- Set goals for each email campaign with the intention of moving the recipient down the buyers funnel
- Set-up a timeline for your emails based on your ERP software buyers sales cycle
- Evaluate your success, and optimize your campaign based on results
