Learn 10 Steps to Building a Successful ERP VAR Inbound Marketing Plan!

Written by Adrian Montgomery on Jan 19, 2016 11:00:18 AM

Acumatica_Inbound_Plan.pngDate: Thursday, Jan 28, 2016

Time: 10 AM PT / 1 PM ET (1 hour)

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Inbound Marketing is no small task. For ERP consultants, there are many components of a successful inbound marketing strategy.

Join us for our FREE webinar to learn how to: 

  1. Define buyer personas (i.e. selling to the CEO as opposed to the CFO)
  2. Identify buyer persona's pain points
  3. Create a list of targeted keywords
  4. Set your Inbound Marketing goals
    • How many buyer persona monthly website visitors do you attract
    • Identify number of resulting inbound leads / month 
    • Identify sources of traffic results - PPC, SEO, blogging, social media, email, direct traffic, other websites that link to your website and their referral traffic
  5. Outline your content strategy
  6. Design your lead nurturing process
  7. Create a blogging strategy to convert website visitors to leads
  8. Implement an Inbound Marketing platform
  9. Recruit an internal or external team of inbound marketing experts
  10. Create compelling Call To Actions (CTAs) 

The sooner you can put this plan into action, the sooner you will be reaping the rewards of inbound marketing!  Our goal is to help you get more leads at a lower cost with a solid inbound marketing strategy.

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